ESL Basics

This marketing tool is similar to webinar in the sense, that it is a word, but it came from a change to another business tool. So, webinar started with seminar... infomercial started with commercial. A television commercial is something that is broadcast on television typically in the form of an advertisement. It is a short clip (typically under 1 minute) that promotes a certain product or service.

An infomercial has two unique factors that set it apart from an average commercial. First is the length of time; infomercials are a lot longer than commercials because they are more informative. The amount of information about the product or service is another distinct characteristic of an infomercial. Typically infomercials give background information about the product as well as demonstrate various uses of the product.

Sometimes viewers have a negative perspective on infomercials, but don't be fooled; infomercials can be very powerful marketing tools if done to the right market and with the right product. The fact that you can get your product in front of someone is very important, especially for a product that is easier to demonstrate than to explain. Consumers are not constantly thinking about their problems and how to fix them, so a great plus to infomercials is that you can show the many uses of a product all within a 5-30 minute span and the view can see how the product could be useful to their life.

When producing an infomercial, make sure to show the ease of use, and try to build confidence in the mind of the viewer in your product because most people who watch infomercials may be skeptical of your product. And be EXTRA careful if you are doing a live infomercial about a product, otherwise you could end up like the person in the video below.